Combine social medias and email marketing. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. You could also encourage people to join your newsletter by posting a link to the registration page for instance. Many of your customers or potential customers are likely on some social network site. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Talk to your customers, and find out which sites they use. Collect as much information as you can, and then put your plan into operation.
Once you decide that social media marketing is the thing for you, be sure to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest. If you have a tough time with formatting, use a list format for the next article you post on your social networking profiles. Doing this will allow you to display important information in an easy to digest manner that lets reader see what’s most important. Those who use social media more prevalently tend to be young audiences with lower tolerances for abundant information at one time. Start a Yahoo! account for your company and visit Yahoo! Answers. Their website has been around for a while and is packed full of questions, answers, and opinions of users. Look up questions about issues related to your products, and write an answer mentioning your products. If you consistently provide helpful answers, then you can very quickly attain expert status.